YouTube Optimization 2 - Webinar Course

YouTube Ranking Factors

Learn about YouTube Ranking Factors

What works in getting videos ranked for YouTube search? What SEO techniques could you use to get your YouTube videos to come up on Google searches?

Using data-driven research we’ll give you the fact-based answers and insight you need to questions like these:

  • What length of video does best in YouTube research?
  • How do you establish “authority” for your video?
  • How do you demonstrate to YouTube that people will really want to see your video content?
  • Do keywords matter? And if they do, how do you use them to optimize your videos?
  • What are “cards” and “end screens”? And how can you use them to improve your performance and acquire more business?

This is the 2nd in a series of webinar courses on YouTube optimization, or YTO.

Your Instructor

Ross Barefoot
Ross Barefoot

Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.

For upcoming live workshop dates, see

Course Curriculum

  Course Resources
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!