Using Google Keyword Planner for Business Insights

Keyword Planner is Not Just for SEO Anymore

Keyword Planner is part of Google Ads, and has been used by SEOs for years to perform keyword research. In this free webinar we show you the game-changing business uses for this tremendous resource.

At the end of this 45-minute webinar course, here's what you'll understand:

  • How to use Google's "big data" to suggest customers you have been missing in your marketing
  • Whether enough people are interested in your new product ideas to justify developing them
  • How you can change your messaging to connect with what people WANT

Your Instructor

Ross Barefoot
Ross Barefoot

Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.

For upcoming live workshop dates, see

Course Curriculum

  Main presentation
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!