The ABCs of How to Make Reviews Boost Your Business

How many times have you been determined to make a purchase but then decided NOT to because you see that the business, service, or product has a bunch of negative reviews and 2 stars? If you’re like most people, more often than you can remember.

At the same time, how often have you been undecided about a purchase, but after seeing a bunch of 5-star reviews and reading glowing comments, you make the choice to pull out your credit card and take a leap.

Online reviews have become one of the most powerful drivers of purchasing decision in modern commerce, and they also affect how well you rank in search results. Do you really think you should leave yours to chance?

In this 45-minute webinar SEO Master Trainer Ross Barefoot will be joined by SEO and reputation management technician Matt Campbell as we teach you the fundamentals of protecting your most powerful asset, your online reputation, by encouraging good reviews and dealing with bad reviews before they do unnecessary damage.

Here are some of the action items you’ll be able to get done at the end of this webinar:

  • “Ask” for reviews in a way that will keep you from violating strict review guidelines at Google, Yelp, and other review sites
  • Find those dissatisfied customers who keep their complaints to themselves, right up until they share them will all of their friends online
  • Be able to respond to the worst case scenario in a way that can turn a complaint into a selling feature
  • Know what types of complaints might shut down a disparaging reviewer, and what types of actions will simply waste your time

Your Instructor

Ross Barefoot
Ross Barefoot

Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.

For upcoming live workshop dates, see

Course Curriculum

  First Section
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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