"Why have I invested all this money in a website? It never generates any leads or sales for my business!?! What a waste!"
Have you ever found yourself screaming in frustration at your website because it's not giving you any return on investment?
Guess what, you're part of a vast army of disappointed website owners.
Determining the cause of website non-performance isn't always easy, but we have to start somewhere, and usually in our consulting business at Horizon Web Marketing we start, not with paid search or “organic” SEO, but by looking at the website and asking ourselves: “How can this website do a better job earning money for its owners RIGHT NOW?”
We call this process “conversion rate optimization” (CRO), and it’s all about doing more with the traffic you already have BEFORE you go out and try to attract a bunch of new visitors.
We know from our own experience that this process can bear rich fruit for small business, and so we decided to create this course to give you some actionable tips for identifying and correcting simple, common mistakes that might be standing in the way of your website's ability to convert visitors to customers.
Join course instructor Ross Barefoot, who has 20 years’ experience in website development, ecommerce, and SEO and is the lead SEO strategist and trainer at Horizon Web Marketing in Las Vegas in finding out what can turn your website from underachiever to star performer.
Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.
For upcoming live workshop dates, see http://www.teachseo.co/seoworkshops.