Real World SEO: Essentials

When SEO gets Real it gets useful. Real World SEO: Essentials distills the latest in search marketing and optimization principles to a format that is understandable to small businesses and professionals. Best of all, Real World SEO: Essentials presents a plan that is actionable without spending your life studying SEO.

Try the first 3 Modules for FREE! (scroll to the bottom and click on the button next to the module that says "preview")

The Real World SEO: Essentials course is 9 modules and about 6 hours of instruction.

Module 1 – Introduction (34 minutes)

• The Starting Point: pragmatic SEO
• Be ready to roll up your sleeves and do some work
• Expectations for the course
• What you will need
• What the goals of the course are

Module 2 – Basic Understanding (22 minutes)

• How search engines find web pages
• How they organize and store web page content
• The anatomy of a SERP
• Why certain sites are ranked higher than others

Module 3 – Evaluating Your Website (36 minutes)

• How to evaluate your current website
• The importance of KPI’s
• Getting started with Google Analytics and Google Search Console
• Resources for evaluating your website such as Open Site Explorer

Module 4 - Make it Search Engine Friendly (SEF) (62 minutes)

• What SEF means
• How to check for health problems using Google Search Console (GSC)
• How to create an XML sitemap and let Google know about it, also using GSC
• What a robots.txt file is, and why you need to check yours

Module 5 - Keyword Research (58 minutes)

• Why keyword research is foundational to SEO success
• How to do keyword research using Google’s “keyword planner”
• How to determine whether a keyword is really competitive
• Why “themes” are more important than “keywords”
• How to set priorities for your SEO using your keyword research

Module 6 - Relevancy (56 minutes)

• The important principle of “relevancy”
• Key parts of the page for SEO
• How to optimize a page for relevancy
• What Panda is, and how to check your content for Panda-proof quality
• The importance of a content-creation strategy

Module 7 - Authority (43 minutes)

• The second pill ar of SEO success: Authority
• What PageRank is and how it changed the search engine game
• The impact of Google’s Penguin updates
• Link-building basics

Module 8 - Conversion Optimization (27 minutes)

• Why visits are meaningless without conversion
• What factors keep people from taking action on your website
• What conversion boosters will help you to get the most out of your SERP rankings
• How higher conversions can also help your organic SEO efforts

Module 9 - Managing Your SEO (21 minutes)

• Learn the difference between urgent and important
• How to avoid SEO paralysis
• How to get the most out of the SEO Journal that we provide as a bonus
• What options are available to you to take your study of SEO and Internet Marketing to the next level

Bonus Materials

• Sample SEO Workflow Journal (a handy team document for tracking and managing your SEO)
• Google Special Search Operators for Keyword Research
• Match Type cheat sheet