Note: This webinar-format course is for non-technical people who want to make their websites more attractive to Google and Bing.
Is Google avoiding your website because it’s unfriendly (and you don’t even realize it)?
Have you ever met someone who almost immediately puts you at ease, helps you to understand where their coming from, and basically just seems friendly? The natural human inclination is to hang around and enjoy getting to know them.
How about the opposite. Have you ever met someone whose every facial expression, word, and gesture is closed down, unfriendly, and as cold as ice? Usually you want to end the conversation and move on to someone who is more inviting, such as person #1.
Or have you have made that new acquaintance who immediately starts telling you the same thing over and over, has nothing original to offer, and simply bores you to death? Just like the unfriendly person, this person doesn’t make you want to hang around.
Those examples are a simple analogy to how Google meets and greets websites as it continuously endeavors to “index” the enormous world wide web of information.
SEO Master Trainer Ross Barefoot will walk you through the tool Google has made available to website owners to polish your online marketing “friendliness” and convince Google that your site is friendly to search.
In this how-to course you leave with the following understanding and tools:
• What Google Search Console is and why it can improve your search friendliness (the first step to more paying customers from Google)
• How to get settings right (this helps you to avoid boring Google with your content)
• Make sure you’re set to get important notifications from Google (like telling you your website stinks and they are avoiding it)
• A 20-point checklist for doing a monthly “health check” on your site and deciding how to take action even if if you’re not a website developer
Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.
For upcoming live workshop dates, see http://www.teachseo.co/seoworkshops.