How to Use SEO Keyword Research Tricks for Traditional Marketing Insights

This course is about answering questions. Questions such as

• What priorities drive my key customers?
• What problems (i.e. "pain points") are my ideal prospects researching when they are on line?
• Are there hidden cross-selling opportunities that we haven't thought about?
• What are consumers thinking that might reveal new product or service markets that we can tap into?
• What are consumers thinking that might pose a danger to us as we compete for business?
• What trends are getting stronger over time? And which ones are declining?
• Is there any way to get answers about my market without spending 5 figures with a consumer research agency?

In this course, which was originally presented as a webinar, SEO Master Trainer Ross Barefoot walks through the powerful, free tools that Google makes available to traditional marketers and shows how they can unlock.

You'll leave with a working knowledge of

• Using Google Trends to understand regional behaviors
• The limitations of relying on Google Auto-Suggest to understand the behavior of key customer segments, and the workaround
• What keyword forensics is, who developed it, and why it's a more powerful paradigm than "keyword research"
• How to check out your marketing assumptions with Google keyword planner

Register today and get started immediately to find out what the overwhelming majority of marketing professionals are missing: how keyword research tools can give you an almost unfair marketing research advantage without a small company budget.