Google My Business Fundamentals - Part 1
How to Claim and Optimize Your Google Business Listing
Enroll in Course
Learn How to Get the Most out of Your Business Listing on Google
Google My Business is your way to manage what Google knows and displays about your business in search results. In this webinar course we'll walk you through:
- What Google My Business is and why it's important
- How to find and claim your GMB listing
- How to create a GMB listing from scratch
- Best practices in optimizing things like your business name, location, category, attributes, photos, and more
- How to leverage the latest features of GMB such as posts, short names, and reviews
Like all our digital marketing courses, we explain concepts in plain business English, with plenty of hands on demonstrations so you can immediately understand and apply the key concepts you'll learn.
Your Instructor
Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.
For upcoming live workshop dates, see https://bizbasicseo.com/current-workshops
Course Curriculum
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StartLesson 1, Introduction (5:35)
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StartLesson 2, What this Course Covers (2:08)
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StartLesson 3, Local Business Visibility on Google (8:22)
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StartLesson 4, What is Google My Business, and Why is It Important (3:51)
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StartLesson 5, a Tour of the Google My Business Dashboard (9:22)
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StartLesson 6, Find and Claim Your GMB Listing (7:19)
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StartLesson 7, Best Practices for Name and Location Fields (4:33)
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StartQuestions and Answers (9:50)
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StartBonus Materials