Google My Business Fundamentals - Part 1

How to Claim and Optimize Your Google Business Listing

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Learn How to Get the Most out of Your Business Listing on Google

Google My Business is your way to manage what Google knows and displays about your business in search results. In this webinar course we'll walk you through:

  • What Google My Business is and why it's important
  • How to find and claim your GMB listing
  • How to create a GMB listing from scratch
  • Best practices in optimizing things like your business name, location, category, attributes, photos, and more
  • How to leverage the latest features of GMB such as posts, short names, and reviews

Like all our digital marketing courses, we explain concepts in plain business English, with plenty of hands on demonstrations so you can immediately understand and apply the key concepts you'll learn.

Your Instructor

Ross Barefoot
Ross Barefoot

Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.

For upcoming live workshop dates, see

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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