Fundamentals of Keyword Research

How to use the Google Keyword Planner to get ideas and search volume data, even if you're not a Google AdWords advertiser. Newly updated for 2017.

Search Engine Optimization (SEO) has changed dramatically over the last few years, but no matter how sophisticated Google and Bing get in cracking down on low quality sites, keywords are still the foundation of how how they delivery relevant search results to millions of people every day.

For anyone who hopes to succeed in online marketing and SEO, understanding basic Keyword Research is the starting point for most of what you do.

This webinar focuses on helping you to be able to use the most modern, but still FREE, tools for keyword research that Google has to offer, and by the end of 45 minutes you will be equipped to use keyword research to:
* Find hidden marketing opportunities
* Prioritize your precious time
* Avoid chasing after keywords that won’t help your website
* Better understand and target your ideal customer

We also will show you the little-known ways to get the most accurate search volume and competitive data for the keywords that matter to your business. Join us as Master SEO Trainer and the Head of SEO Strategy for the Horizon Web Marketing Academy demonstrates the skills that the most experienced SEO consultants have taken years to acquire.

Sign up now and we’ll make sure you get our package of bonuses
* Free membership to the Horizon Web Marketing Academy
* Search operators for keyword research
* Match type cheat sheet
* Keyword research worksheet (Excel)
* PDF of this presentation

Your Instructor

Ross Barefoot
Ross Barefoot

Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.

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Course Curriculum

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